biennialFreerunner: Invite feedback

Wednesday 24 September 2008

Invite feedback

Hi Matt,

Looking good. I think the format is fresh and stands out as an invite. Your decision on no images is sound and the typography and grunge look adds attitude to the invite. You're right about the extra tagline. I've only one minor amendment and that is to give more space between the itinerary and the Blackie text separating the 2 different bits of information (see image)

Jo, what's your thoughts? Maybe the tagline should read
"your invited to the premier of
Traceur Tag
a student video"

5 comments:

Matt Frodsham24 September 2008 at 23:25
cool, I'll wait for Jo's input and wait for the final tag line (no pun intended) then sort it for monday. If we can get some nice stock it shouldn't be a problem printing them internally, if we shave a few mm off the size we can get 8 on an A3 sheet so allowing for some screw ups & misprints/trims 10 sheets shouldn't be too much to ask
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Dave Wood is Scouse-Scot25 September 2008 at 10:51
Good. During a free moment on Monday let's go to the print room and see what stock they have.

Re: the credits

Move Chris Hopley under 3D asset creation

Under Scoring add Adam Hamilton and I'll get his other mate's name ASAP
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Dave Wood is Scouse-Scot25 September 2008 at 19:13
Yo! Adam's musical mate is called John Eyre
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Matt Frodsham25 September 2008 at 22:08
right I'll get the motion stuff rendered over the weekend and hand it over on monday
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jo26 September 2008 at 15:30
Hi Matt,

Your design looks ace, very professional and edgy...Love it! If there is any probs printing them let me know and I can sort some out at my end.
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The Project

Traceur Tag
De La Salle School in collaboration with St Helens College

The theme for the schools project, Future, Fiction and Fantasy, seemed to instantly form a connection with our idea to produce a piece of work using Parkour and the virtual world as the concept. This film was a collaborative effort between De La Salle School and St Helens College and it was only through this collaboration that the desire to create a film based on the computer game genre was realised.

It was at the initial stages of the collaboration that contemporary artworks such as Matthew Barney’s Cremaster Cycle proved influential along with the film Jump Britain and a variety of computer games such as Halo and Unreal, which helped us to establish the kinds of environment that could form the basis for the film.

Without a doubt the vehicle which supported this project’s creative growth and encouraged clear communication throughout was this blog, instigated by Dave Wood. This blog became a hub of activity which maintained consistency in content during the six month period. Ideas, thoughts, concerns, artistic references and discussions were posted daily, hourly and often by the minute in pursuit of our collective goal.

The most interesting element of the blog, from an educational perspective, was the innovative approach to formative assessment, providing rapid responses to creative problems in a contemporary manner aiding motivation and communication. Both De La Salle School and St Helens College are now exploring ways in which blogs can impact upon student’s development and bring assessment methods into the 21st Century.

This film explores a passion for an activity that in society can be considered as subversive or anti social and channels that enthusiasm into a creative medium. From a school’s point of view the boys were given an opportunity to express themselves in a language that is comfortable to them but in a safe environment, they worked with students witnessing the creative process in action but also what vocational links art can provide.

Finally, working on the School’s Project with the Biennial team has provided us with a fantastic opportunity to investigate contemporary approaches to schemes of work, work collaboratively between different institutions and the community and develop effective forms of communication, all of which have supported our personal development for the delivery of new initiatives such as the re-launch of the Secondary Curriculum and the introduction of the Creative and Media Diploma.

Joanne Millea

Whois biennialFreerunner?

biennialFreerunner Productions is the creative collective formed out of this Biennial project. It soon became apparent to Dave and Jo that the pooled talent, the excitement and the dedication of the students and graduates had naturally formed into a "Hot Group" of multi-disciplinary creatives. As such, the project Jo had brought to Dave had evolved beyond its original scope and remit. It was therefore only natural to give this multi-disciplinary team a collective identity. The biennialFreerunner blog had actually become biennialFreerunner Productions.

There are 6 core collective members and 1 associate member of this collective: co-founders Dave Wood and Jo Millea, Adam Hamilton, Matt Frodsham, Dave Bentick and Stas Krakiewicz. Jose Flores is based in Brighton and his opening scenes were produced remotely.

Already one member of this collective has gone onto make a music video for a band as a result of his experiences as part of this collective.

See www.biennialfreerunner.com for more information or email info@biennialfreerunner.com.

Books by Dave Wood